Project

 

Magma bully

2016

Description

 

Magma bully is a Naples-based kennel, committed to breeding the best quality American bully, for the Italian and international market. My task was designing a new brand identity starting from the naming. The word "magma" suggests the strength and energy belonging both literally and symbolically to the Neapolitan territory - think Mount Vesuvius and the surrounding volcanic area. Playing with these ideas I designed an identity that drawing from the concept of power merged the dog's profile with the smokey outcome of an explosions, and developed a series of highly evocative images.

Services

 

Naming / Art direction / Branding / Photography / Digital

 

Credits

 

Web developing: Michele de Cristofaro